With this, brands can greatly increase their online presence. One of its most popular tools is the Facebook Page, where businesses can publish and share their business information like address, contact details, and a description of the products or services that they offer. There are more than 200 million small businesses around the world using Facebook’s tools (Facebook, 2021). In comparison, 2019’s first-quarter ad revenues fell just 10.4 percent from the previous quarter. This was evident in the higher seasonal fall in ad revenue from the final quarter of the previous year to the first quarter of the following year.įor instance, Facebook’s 2020 first-quarter ad revenues fell 15.9 percent from the $20.7 billion generated in 2019’s fourth quarter. This is even more impressive considering Facebook experienced a “significant” fall in ad demands at end of the first quarter of 2020 as a result of the coronavirus pandemic. Totaling $84.2 billion for the year, that’s 21 percent more than in 2019. In fact, Facebook earned significantly more in ad revenues in 2020 than it did the previous year. Not only does its ad revenue make up nearly all (96.8 percent) of its $28.1 billion revenue for the entire quarter, it’s also a 31 percent year-over-year increase. That puts its average revenue per user at $10.14. In the fourth quarter of 2020, the company brought in $27.2 billion in ad revenue (Facebook, 2021). With Facebook’s massive reach and popularity among marketers, it’s no wonder that the bulk of Facebook’s revenue comes from advertisements. Here’s a guide to social media marketing that can teach you how to advertise using social media. Its willingness to adapt to the latest trends and changes is also why Facebook continues to reign as the market leader. Over the years, Facebook has surpassed all expectations and has evolved to meet the needs of its growing user base. One of the reasons Facebook has been able to maintain its staggering growth is its ability to meet users’ needs. For many of them, Facebook isn’t just a social media platform, it’s a way of life. Though there are many strong competitors like Instagram, Snapchat, Twitter, and several others that are trying to compete, Facebook still stands strong among the competition.įacebook has the most number of active users out of all the social media platforms and people spend hours a day scrolling through their Facebook feeds. Since its creation, Facebook has ruled the world of social media, and it seems like there’s no stopping the giant. Based on recent statistics, Facebook is the leading social platform, reaching 59.0 percent of social media users (eMarketer, 2020). When it comes to social media, Facebook is the undefeated champion. įacebook’s mantra has always been about bringing the world closer together, and in the 18 years since its launch, it has not only achieved that, but it has exploded in popularity. And since so many Facebook users visit the site on a daily basis, it makes them a great potential audience for your digital marketing efforts. This means that users were visiting at least one of Facebook’s core products – which include Facebook, WhatsApp, Instagram, and Messenger.įacebook first hit the one billion monthly active users mark in October 2012 and crossed the two billion active users mark almost five years later in June 2017.įacebook has reached such a massive audience that it’s become impossible for marketers to ignore. If that number doesn’t blow you away, it also has 1.96 billion users that are visiting the social networking site on a daily basis. Here’s a list of Facebook statistics that you need to know about in 2022:įacebook has 2.94 billion monthly active users (Meta, 2022). If you are already running ads, learn how to optimize your Facebook pixel, and increase your conversion rate. To get even more tips on how to open a Facebook shop, check out our Facebook shop guide for beginners. That’s why it’s crucial that businesses, and precisely marketers stay ahead of Facebook trends in order to make the most out of their marketing efforts. And now, millions of businesses around the world rely on Facebook to connect with people. The popularity of social media, and in particular that of Facebook has made brands rethink their marketing strategies and how they deal with customers. Undeniably, Facebook connects more people than any company ever has in the past. I mean, how else would you connect with your friends? Or share your stories? Or know what events to go to? Or…there is so much more that we depend on Facebook for. Whether it’s politics or our private lives, Facebook has made information sharing easier than it ever was before. In fact, Facebook has entered our lives so effortlessly, that at this point it’s hard to imagine a life before Facebook. We pick up our phones, or open up our laptops, and go straight to Facebook to see what’s going on. The use of Facebook has become part of our routine.
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