Does your content have the potential to get natural references (backlinks)?.Are you using a clickbait strategy to get the attention of the users?.Have you over-optimized the title, description and content to attract bots and not real users?.What is it that you have in your content that makes it better when compared to the competitors?.Are you just touching the surface level of the topic or going in-depth?.Have you spent time and effort adding unique information to your content consistently?.Do real people write your content for real people?.Instead, Google’s algorithm may have found other websites with previously underperforming pages despite the tremendous effort to make the content highly relevant to the users.īy asking a few fundamental questions about your content, you can assess whether your content strategy is aligned with Google’s recommendations.įifteen content quality questions to ask if hit by Google’s core update On this page, the search engine giant clearly states that the ranking drop isn’t happening because of link quality or other SEO issues. Google has a dedicated page about what site owners should know about Google’s core updates. Making the content relevant to the users is the only way to wriggle out of the impact of the core update. Google suggests such sites revisit the content within the pages that saw the rankings drop. However, the sites that see massive ranking drops don’t have to panic. Like in the past, the core update is intended to shake up the SERP rankings, and the sites that Google finds are offering better value to the search intent of the users will benefit from the update. The release of the latest core update from Google could take up to 2 weeks to complete, during which websites could see massive ranking fluctuations. Google Search Central September 12, 2022 We’ll update our ranking release history page when the rollout is complete: Today we released the September 2022 core update. Google has confirmed the rollout of the September Core Update just a week after the rollout of the much-hyped Helpful Content update. Google September Core Algorithm Update Rollout Started On the other hand, if you don’t run a review site but still see fluctuations in your SERP positioning in the near future, then Google’s September Core Update may be what’s driving the change. So, if your site features review-based content, the rise or drop in rankings is most probably the aftermath of the September 2022 Product Reviews Update. That said, if you see a fluctuation in your site’s ranking any time soon, you are likely to wonder if it is because of the core update or the product reviews update.īasically, the Product Reviews Update targets sites that publish product reviews. While Google made a mention of a product reviews update arriving in August, this update has arrived a bit late following the release of Google’s September Core Algorithm Update. This is the fifth algorithm update in a series of updates focusing on review sites.įollowing its release on September 20, 2022, this update is expected to finish rolling out in a week. Google announced the rollout of its September 2022 Product Reviews Update on September 20, 2022. September 2022 Product Reviews Update Rolls Out (September 20, 2022) Make sure you follow Google’s Guidelines keeping in mind the nature of your website. That holds true for Google’s September 2022 updates as well. So, core updates target all sites while Product Reviews updates specifically target product review sites. On the other hand, if you are someone running a website that features product reviews, you should give equal attention to both the updates to fix things for your site.Īs Google’s John Mueller states, “With the core updates, we don’t focus so much on just individual issues, but rather the relevance of the website overall.” If your site isn’t review-based, you just have to pay focused attention to the core update. That being said, website owners and SEOs now have two fresh algorithm updates to look up to if they see significant changes in their site’s Google search rankings. Launched on September 20, the September 2022 Product Reviews update is now completely live in a week’s time.Īlso, it is noteworthy that Google made public this Product Reviews Update rollout completion on the same day it announced that its September 2022 core algorithm update is done rolling out. The news has come after the search engine giant quietly updated the same on its Google Search ranking updates page. Google confirms the completion of the September 2022 Product Reviews Update rollout on September 26, 2022.
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